Help increase your sales in the multi-family market with a full line of solutions
Despite the recent growth in residential construction, the U.S. faces a significant structural housing shortage, estimated at 3.8 million units. This gap underscores a critical challenge. While population and household formation are increasing — with rates of 1.9 million versus 1.0 million in the early 2000s — the country isn't building houses as swiftly as it once did. Residential industry analysts predict a sustained need for millions of new units, both single- and multi-family, in the coming years. Yet, contractors face a major hurdle in lengthy lead times for electrical equipment. This is where ABB steps in as your partner in success.
We understand the challenges. That's why ABB has heavily invested in new, dedicated manufacturing lines to support the multi-family portfolio, promoting faster lead times, bringing us closer to pre-pandemic fulfillment levels. With our comprehensive suite of residential solutions, ABB is uniquely equipped to support and exceed the expectations in this rapidly expanding market.
Our multi-family residential solutions help you to:
Reduce lead times: Get products to your contractor customers faster, reducing project delays and helping boost satisfaction. ABB can support both stock and drop-ship strategies to help ensure you can deliver the products your customers need.
Streamline ordering: Our user-friendly empower, eBusiness platform makes it easier to find and order the right products.
Grow market share: Position yourself as a leader in the multi-family space with a brand known for innovation, quality and reliability.
Contact your ABB sales rep to learn more about how we can support your success.
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Article contributor: Brian Schmalberger
Residential Market Development Manager
ABB Electrification U.S.
Sources:
Khater, Sam. “Housing Supply: A Growing Deficit.” Freddie Mac, Freddie Mac, 7 May 2021, www.freddiemac.com/research/insight/20210507-housing-supply.
Sparber, Sami. “America’s Housing Shortage Explained in One Chart.” AXIOS, AXIOS,16 Dec. 2023, www.axios.com/2023/12/16/housing-market-why-homes-expensive-chart-inventory.