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Brand Guidance
Learn more about our brand, what is acceptable and how to go to market better together.
ABB Brand Portal
Learn how our brand elements are applied across all touchpoints, ensuring a seamless brand experience.
ABB Label
It is important that the ABB logo is always properly presented and kept within the protective area. Whenever used together with other authorized distributor and/or other manufacturer brands, please contact ABB for review and approval.
If used on color, always keep the ABB Logo within a protective area on a white uniform background. The minimum distance between the ABB Logo and third-party logo cannot be shorter than 1.5 times the height of the logo. Dividers are recommended when placing multiple labels next to each other.
Please select logo file format to view or download.
Logos
Protective area and color
The protective area is the clear space that always surrounds our logo. It ensures that our most iconic brand element is distinct and never lost among other elements in its vicinity. Always ensure that the protective area is free from graphic elements and typography.
The primary version of our logo is ABB Red and appears on a white background. Use this version for all applications whenever possible. There are also black and white versions that may be approved only when printing restrictions do not allow the use of ABB Red.
Please select logo file format to view or download.
Logo Color Palette - View or Download