Brand Guidance

Learn more about our brand, what is acceptable and how to go to market better together.

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ABB Brand Portal

Learn how our brand elements are applied across all touchpoints, ensuring a seamless brand experience.

Link to brand portal

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Logos

Protective area and color

The protective area is the clear space that always surrounds our logo. It ensures that our most iconic brand element is distinct and never lost among other elements in its vicinity. Always ensure that the protective area is free from graphic elements and typography.

The primary version of our logo is ABB Red and appears on a white background. Use this version for all applications whenever possible. There are also black and white versions that may be approved only when printing restrictions do not allow the use of ABB Red. 

Please select logo file format to view or download.

Logo Color Palette - View or Download